The agency operating system

The AI CRM built for model and talent agencies.

FirstOption is the editorial studio your bookers, scouts and accounts team have been asking for. Cast, book and bill from one calm, quiet workspace.

Everything a booker touches in a day, in one place.

  • Inbox intelligence

    Your agency inbox, read and filed for you. Casting briefs, scouting notes and client requests are sorted the moment they land, with the ones that need a reply today at the top.

  • Client packages

    Build a package by talking to it. Pick faces, write the note in your voice, share a tracked link. See when clients open it, which cards they linger on and who they shortlist.

  • Living roster

    One record per face. Measurements, portfolio, boards, agencies, movements, socials and every touch point on the timeline. Filter the whole floor in a single line.

  • Bookings and options

    Two-sided options with first, second and third holds. Book or release timers, conflict flags and a calendar that shows the whole agency at a glance.

  • AI concierge

    Dictate the note, ask for a package, request a rate card. The concierge reads your roster, drafts the reply, drops the calendar hold and files the paperwork.

  • Reports that make sense

    Bookings, billings, usages, agreements, placements and books-out, all filterable, exportable and readable without a data analyst.